We make things come alive
Working at the intersection of brand and digital. We envision, design and build brands across platforms both digital and physical.
These values drive our daily behaviours. They illuminate working in partnership with Koto and the clarity we will bring. They are distinct by design, reflecting our understanding of the complexity in building successful brands today.
We believe in the power of the ‘Beginners Mind’ — a Zen attitude of openness, eagerness and a lack of preconceptions. By being uncompromising in our positivity, we search for the best solution, we question everything, we deliver.
Cadence comes from acknowledging the need for rhythm from the beginning, from a creative ignition that can be chaotic and requires your trust, through to the diligence and agile reactivity of delivery. A rhythm built on experience, intelligence and doing the right thing.
We never start with the answer, design is hard work and re-invention is required. Set backs will happen and the unknown should be embraced. We harness infectious energy, built on huge collective experience and a talent to achieve the right results. We want to be the best.
We pride ourselves on being sector agnostic, working with businesses of all scales from start-ups to the world’s biggest brands globally.
A new tier of homes from Airbnb
Airbnb has spent the past decade working towards its vision of a world where anyone can belong anywhere. Over 300 million trips later and it’s launching Airbnb Plus: a new tier of homes that have been personally verified for quality and comfort. Not only does this broaden Airbnb’s appeal to even more guests, but it also allows the business to recognise those hosts who go above and beyond in their outstanding hospitality.
Beautiful homes. Exceptional hosts. Verified for quality.
The Airbnb Plus identity reflects the consideration that goes into each of these properties, which have to be verified in person against a 100+ point checklist. Hand-drawn design elements convey the hosts’ personal touches and the human care that goes into each home, while providing Airbnb with a distinctive graphic approach to listing curated amenities.
Taking the brand to a new level
The launch of Airbnb Plus sees a new colour – Olin – introduced into the Airbnb palette. It’s a paper-like natural texture that complements the human, handwritten qualities of the overall identity. This has been paired with a focused use of the primary Airbnb colour palette, while hand-authored amenities icons by the illustrator Yu Nagaba add to the warm welcome.
Rethink learning with Obby
With passionate teachers and inspiring environments, Obby is on a mission to get everyone to rethink learning. The platform supports a fast-expanding range of subjects, from ceramics right through to butchery. These aren’t tedious evening classes or throwaway one-off ‘experiences.’ Each class is properly hands-on. Not only do you learn something, you have a good time while you’re at it.