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The future of ownership is here

By making it easy to lend or borrow everything from cameras to camper vans, Fat Llama is helping everyone be smarter with their belongings. Now you can cut down on clutter by borrowing something only when you need it, or make some extra cash by lending stuff that’s gathering dust. It’s a radical approach that requires a bold brand to match, so we created an identity packed full of youthful, ambitious attitude.

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Say hello to Larry

Larry is the friendly face of Fat Llama: your personal guide to borrowing and lending. We gave him space to roam free and express his personality through playful poses, scenes and expressions. The soft, fluid graphic language is inspired by Larry’s fur, while the bright pastel palette ensures his optimism and energy runs through the whole brand.

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Rosie Dallas, Co-founder Fat Llama

“Working with Koto has been incredible. Their work has played a huge part in how companies like Airbnb have moved the peer-to-peer space forwards. For Koto, getting hands-on with our brand meant researching the social behaviours of llamas one day, and impersonating them the next. If you want to hear the voice of Larry, just ask them.”

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Thank you

This identity was created in collaboration with Rosie, Chaz, Tim and the rest of the Fat Llama team. Animation by Griff.

+44 0207 378 6699
10A Lant Street
London SE1 1QR

On Studio