We make things come alive
Working at the intersection of brand and digital. We envision, design and build brands across platforms both digital and physical.
These values drive our daily behaviours. They illuminate working in partnership with Koto and the clarity we will bring. They are distinct by design, reflecting our understanding of the complexity in building successful brands today.
We believe in the power of the ‘Beginners Mind’ — a Zen attitude of openness, eagerness and a lack of preconceptions. By being uncompromising in our positivity, we search for the best solution, we question everything, we deliver.
Cadence comes from acknowledging the need for rhythm from the beginning, from a creative ignition that can be chaotic and requires your trust, through to the diligence and agile reactivity of delivery. A rhythm built on experience, intelligence and doing the right thing.
We never start with the answer, design is hard work and re-invention is required. Set backs will happen and the unknown should be embraced. We harness infectious energy, built on huge collective experience and a talent to achieve the right results. We want to be the best.
We pride ourselves on being sector agnostic, working with businesses of all scales from start-ups to the world’s biggest brands globally.
A new tier of homes from Airbnb
Airbnb has spent the past decade working towards its vision of a world where anyone can belong anywhere. Over 300 million trips later and it’s launching Airbnb Plus: a new tier of homes that have been personally verified for quality and comfort. Not only does this broaden Airbnb’s appeal to even more guests, but it also allows the business to recognise those hosts who go above and beyond in their outstanding hospitality.
Beautiful homes. Exceptional hosts. Verified for quality.
The Airbnb Plus identity reflects the consideration that goes into each of these properties, which have to be verified in person against a 100+ point checklist. Hand-drawn design elements convey the hosts’ personal touches and the human care that goes into each home, while providing Airbnb with a distinctive graphic approach to listing curated amenities.
Taking the brand to a new level
The launch of Airbnb Plus sees a new colour – Olin – introduced into the Airbnb palette. It’s a paper-like natural texture that complements the human, handwritten qualities of the overall identity. This has been paired with a focused use of the primary Airbnb colour palette, while hand-authored amenities icons by the illustrator Yu Nagaba add to the warm welcome.
The future of ownership is here
By making it easy to lend or borrow everything from cameras to camper vans, Fat Llama is helping everyone be smarter with their belongings. Now you can cut down on clutter by borrowing something only when you need it, or make some extra cash by lending stuff that’s gathering dust. It’s a radical approach that requires a bold brand to match, so we created an identity packed full of youthful, ambitious attitude.
Say hello to Larry
Larry is the friendly face of Fat Llama: your personal guide to borrowing and lending. We gave him space to roam free and express his personality through playful poses, scenes and expressions. The soft, fluid graphic language is inspired by Larry’s fur, while the bright pastel palette ensures his optimism and energy runs through the whole brand.
Rosie Dallas, Co-founder Fat Llama
“Working with Koto has been incredible. Their work has played a huge part in how companies like Airbnb have moved the peer-to-peer space forwards. For Koto, getting hands-on with our brand meant researching the social behaviours of llamas one day, and impersonating them the next. If you want to hear the voice of Larry, just ask them.”
This identity was created in collaboration with Rosie, Chaz, Tim and the rest of the Fat Llama team. Animation by Griff.
Celebrating healthier, happier pets
Paws is an online store that offers fully personalised pet care. Every pet has its own unique needs that change over the course of its life. But, without the right information or choice available to them, their owners end up defaulting to basic off-the-shelf supermarket products. Our visual and verbal identity pays tribute to all our fun, silly, individual, joyful pets – for a brand as unique as they are.
A brand full of life
Owning a pet will make you happier, fact. So all the elements of the Paws identity work together to communicate this positivity – the amazing moments we share with our pets. Warm colours combine with art direction that shows healthy breeds in dignified, natural poses.
This identity was created in collaboration with Neil, Chris and San from Paws. Illustrations by Matt Blease.
A new playful, natural Fanta
Working in collaboration with the Coca-Cola design team, we re-imagined the Fanta global visual identity. Built on the bold, vibrant and fruity taste of Fanta, we hand-constructed the new logo out of paper and then re-created it in digital form, while simultaneously building the rest of the brand around the visual approach.
One brand, many languages
Fanta is one of the world’s most widely recognised and best-loved beverage brands, so our work had to translate seamlessly into different languages. This meant testing our custom approach to Latin typography by recreating it in the letterforms and logograms of Japanese, Thai, Amharic, Korean and Arabic.
More than an orange
Fanta comes in a seemingly endless selection of flavours globally, reflecting every corner of the world. We created 42 handcrafted fruit depictions, getting to know our pomelos from our guaranas in the process.
Not just a pretty face
Working closely with London type foundry Colophon, we created a bespoke three weight Fanta typeface drawn from the bold, vibrant brand. To round it off, we hand-drew 56 fruit-based emojis for Fanta’s own twist on these globally recognised symbols